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会议论文

A REVIEW OF ONLINE CONSUMER BEHAVIOR RESEARCH

袁勤俭Ling-yu Tong Qin-jian YuanQian-jin Zong Hong-zhou Shen

International Workshop on Economics of Information Technology- EIT 2011 of the13th International Conference on Enterprise Information Systems.Peking, China, .June 6-11, 2011 .:,-0001:

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摘要/描述

As online consumer behavior is being paid more and more attentions from both managers and academic researchers, it is urgent to understand the whole landscape of the research field. Since then, this paper, based on knowledge metric analysis technique of mapping knowledge domains, reviews the literature of online consumer behavior research from three perspectives – the development of the research around the world, the theoretical foundations of the research and the focused topics, providing some insights for future studies.

【免责声明】以下全部内容由[袁勤俭]上传于[2012年01月06日 02时33分15秒],版权归原创者所有。本文仅代表作者本人观点,与本网站无关。本网站对文中陈述、观点判断保持中立,不对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考,并请自行承担全部责任。

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