高职院校生源市场现状分析及扩张策略研究
首发时间:2006-09-27
摘要:生源是高职院校生存发展的基础,伴随职业院校的市场化运作,生源市场竞争日趋激烈。由于部份高职院校经营不善等诸多原因,使其生源市场萎缩。为使高职院校生源市场得以扩张,稀缺的教育资源能最大限度地产生效益,并满足社会的人才需求,文章对高职院校生源市场现状及主要问题、生源市场扩张可行性等问题进行了研究,提出了高职院校生源市场扩张的有效策略。
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The higher vocational-technical colleges’ student resources market present situation analysis and the expansion strategy research
Abstract:The student resources are the higher vocational-technical colleges’ survival development foundation. Concomitance vocational-technical colleges’ marketability operation, the student resources market competition becomes more and more intense. Because of partial higher vocational-technical colleges’ poor management and so on many reasons, the student resources market atrophy. In order to make the higher vocational-technical colleges student resources market obtain the expansion, satisfy the scarce education resources maximum limit have the benefit, and the social talented person demand, on the higher vocational-technical colleges student resources market realistic condition and the student resources market expands feasibility and so on questions, the article has conducted the research, and proposed the higher vocational-technical colleges student resources market expands effective strategy.
Keywords: The higher vocational-technical college Student resources market, Strategy
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