PIQUANT Marketing

仇志成

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PIQUANT Marketing

首发时间：2007-01-11

Gryphon Sou ¹

1、Asia International Open University (Macau), School of Graduate Studies

Abstract：This paper introduces a marketing insight with the acronym: PIQUANT. With this insight, entrepreneurs are expected to devise a competitive Product Portfolio with Innovative Ideas, and ensure that Quality Assurance is in place during the production and delivery. Understanding Customers’ needs and expectation enables the Aspiring Marketers to help entrepreneurs tap the Novalike Markets and ensure corporate survival. Simultaneously, Tactical Pricing of goods in the light of GFT & CSR sustain the enterprises’ growth. Eventually, Marketers can practice their profession in a PIQUANT way.

keywords： Product Portfolio Innovative Ideas Quality Assurance Understanding Customers Aspiring Marketers Novalike Markets Tactical Price.

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PIQUANT Marketing

仇志成 ¹

1、亞洲（澳門）國際公開大學研究院

摘要：This paper introduces a marketing insight with the acronym: PIQUANT. With this insight, entrepreneurs are expected to devise a competitive Product Portfolio with Innovative Ideas, and ensure that Quality Assurance is in place during the production and delivery. Understanding Customers’ needs and expectation enables the Aspiring Marketers to help entrepreneurs tap the Novalike Markets and ensure corporate survival. Simultaneously, Tactical Pricing of goods in the light of GFT & CSR sustain the enterprises’ growth. Eventually, Marketers can practice their profession in a PIQUANT way.

关键词： Product Portfolio; Innovative Ideas; Quality Assurance; Understanding Customers; Aspiring Marketers; Novalike Markets; Tactical Price.

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Gryphon Sou. PIQUANT Marketing[EB/OL]. Beijing:Sciencepaper Online[2007-01-11]. http://www.paper.edu.cn/releasepaper/content/200701-134.

No.1068113893116851****

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论文编号	200701-134
论文题目	PIQUANT Marketing
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