全球化背景下国内体育赛事传播的分析与对策
首发时间:2007-01-04
摘要:四年一届的足球世界杯虽然没有中国队的参与仍然吸引了广大国人的关注,而我国的本土赛事却逐步遭遇冷场。本文运用文献资料法和内容分析法对此展开研究分析,并对国内体育赛事的传播提出了对策性建议,认为全球化给国内赛事的传播带来了机遇与挑战,在此条件下,应充分整合资源,打造明星品牌,提高媒体报道水平以及扩展传播途径。
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Strategies on Promotion of Domestic Sports Events in the Context of Globalization
Abstract:The FIFA World Cup attracts majority of domestic audiences though the Chinese Football Team wasn’t qualified to participate in. In addition, audiences gradually lose their interests in domestic sports events. This paper makes an analysis of this phenomenon, and suggests that in the context of globalization, efforts should be taken to synthesize limited resources, build up brand, strengthen media reporting, and exploit various approaches in order to promote domestic sports events.
Keywords: globalization, promotion of sports events,analysis,strategy
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No.1058194289116790****
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