商业模式的非对称演化博弈分析
首发时间:2008-08-28
摘要:商业模式研究的出发点是应对新经济条件下的技术进步、市场需求和竞争压力的变化以及由此导致的商业复杂性,寻求企业生存发展、获取竞争优势的新途径。因此,商业模式的动态性应当是商业模式研究中一个最为重要的研究内容。本文在演化博弈理论的思想和方法的基础上,应用非对称演化博弈模型分析商业模式的渐进演化。
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Analysis of Business Model’s Asymmetrical Evolution Game
Abstract:The starting point of the business model is to deal with the new economic conditions of technological progress, market demand and the pressure of competition and to change in the commercial complex. Because the survival and development of enterprises, it obtain competitive advantages of the new channel. Therefore, the business model should be dynamic business model is a study of the most important elements. Based on the evolutionary game theory ideas and methods and on the basis of Application of non-symmetric evolutionary game, we analysis business model evolution.
Keywords: business model evolutionary game non-symmetric evolutionary game
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No.2360020900812199****
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