集群环境对于企业自主创新品牌推动作用的初探
首发时间:2008-09-18
摘要:本文借鉴国外学者对全球商品链的研究,将产业集群分为购买者驱动型和生产者驱动型,并指出以水平联系为主的购买者驱动型产业集群环境对于群内企业自主品牌创新行为具有推动作用。为演示企业自主品牌创新行为的发展演进过程,本文应用了自组织理论来对各个阶段进行特征描述和定义划分。
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A Research on the Promoting Effect of Industrial Clusters on Brand Innovation of Enterprises
Abstract:Inspiring from the theories of global commodity chains, the industrial clusters are divided into the “buyer-driven” type and the “producer-driven” type. With particular emphasis on the promoting effect of industrial clusters on brand innovation of enterprises within the “buyer-driven” type, we apply self-organization theory to demonstrate the process of brand innovation and to describe the stages in the development of brand innovation.
Keywords: Industrial clusters “Buyer-driven” type Brand innovation Self-organization theory
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No.2412829611012217****
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