在线逆向拍卖研究综述
首发时间:2008-10-14
摘要:在线逆向拍卖在企业采购活动中得到广泛应用,这一现象代表着采购策略的一个全新领域且意义重大。结合近年来国内外相关文献的研究成果,具体分析了有关在线逆向拍卖四个领域的研究进展:(1)在线逆向拍卖应用的主要动机;(2)在线逆向拍卖应用的潜在风险;(3)成功应用在线逆向拍卖的条件;(4)在线逆向拍卖环境下的采供关系。最后给出了进一步研究的展望。
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A Review of Online Reverse Auction
Abstract:Online reverse auctions are increasingly being used in industrial souring activities. This phenomenon represents a novel emerging area of inquiry with significant implications for sourcing strategies. This article reviews the use of these auctions in sourcing activities and highlights four key aspects: (1) the main motives for using online reverse auction; (2) the potential risks for using online reverse auction; (3) the conditions for using online reverse auction successfully, and (4) buyer-supplier relationship in online reverse auctions. Further researches are also provided.
Keywords: online reverse auction risks buyer-supplier relationship relational governance
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