On the training industry telemarketing research

• 1、Research Academy of Rural Education and Rural Development, BNU

Abstract：In the highly competitive market, telemarketing as a marketing model of helping enterprises to make more profit because of the immediate nature, universality, economic, reciprocal, convenient, are increasingly used by many training institutions. But in practice, telephone marketing also had many problems, brought enterprise and customers a lot of confusion and annoyance. According to my experience, I summarized the history and present situation of telephone marketing, opportunities and threats. Based on others experience and myself’ experience, I sorted out some methods, for example, pay attention to employee training, application of database and integrate marketing methods, using these methods to improve the management level and work efficiency of enterprises, make telephone marketing can provide longer and more effectively service for the enterprise.

Keywords： training industry telemarketing database integration of the resources