Analysis of Buyer Relationship Management in Supply Chain Environment

• 1、Southeast University

Abstract：In the environment of supply chain, establishing and keeping good Buyer-Supplier Relationship between buyers and suppliers plays an important part in the SCM. Actually, in order to have effective and steady BSR, both suppliers and buyers are required to pay much attention to manage and coordinate the mutual relations. At present, the research on SRM (Supplier Relationship Management), which is based on the manufactures’ perspective, has gain great achievement; but in contrast, the research on BRM (Buyer Relationship Management), based on the suppliers’ perspective, is not so good as SRM. In order to make a more comprehensive and profound study of the BSR building mechanism, this article proposes and defines the concept of BRM, clarifies the significance of BRM, and then give a process framework of BRM, which may help the suppliers to carry out the BRM.

Keywords： Supply Chain Management Supply Chain Relationship Management Supplier Relationship Management Buyer relationship Management