商业模式创新的基本路径与关键策略分析
首发时间:2009-06-11
摘要:近年来,有关商业模式的研究受到理论界和学术界的广泛关注,人们积极从不同的视角来分析商业模式的内涵和本质,商业模式创新尤其得到极大重视。在充分肯定商业模式创新的价值的基础上,基于商业模式的结构体系,分析商业模式创新的基本路径和关键策略,以丰富和延伸现有研究成果、指导企业进行商业模式创新获取持续竞争优势,具有重要的理论和实践意义。
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THE ELEMENTARY PATH AND CRITICAL STRATEGE OF BUSINESS MODEL INNOVATION
Abstract:Recent scholarship has paid great attention to researches on business model as well as lots of entrepreneurs. They have a wide analysis on the concept from various points of view, in which the business model innovation is given great weight in particular. While fully affirming the value of business model innovation, analysis of path and strategy of it based on the structural system, make an important theoretical and practical significance to enrich and extend the existing research results and to guide enterprises to access business model innovation and sustainable competitive advantage.
Keywords: business model innovation competitive advantage path strategy
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No.3306448040212447****
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