Web日志挖掘在电子商务中的应用研究
首发时间:2009-06-11
摘要:文章介绍了Web日志挖掘的基本概念,并对Web挖掘进行了分类,即包括内容挖掘、结构挖掘、日志挖掘,给出了Web日志挖掘的步骤和过程,Web日志挖掘的过程包括:数据收集、数据预处理、模式发现和模式分析;建立了基于Web日志挖掘的电子商务模型,并将其应用到实际的电子商务网站建设中,取得了较好的效果,表明了该方法的有效性。
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The Research of Web Log Mining in E-commerce
Abstract:The basic concepts of web log mining are introduced, and classified web mining, which includes content mining, structure mining, log mining, the steps and processes of web log mining are given, Web log mining process include: data collection, data preprocessing, pattern discovery and pattern analysis; an E-commerce model of web log mining is set up, which is applied to the actual construction of E-commerce sites, and good results achieved, the effectiveness of the method is demonstrated.
Keywords: Web log mining E-commerce Data mining Sites design
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