基于层次分析法的中国航运企业SWOT分析
首发时间:2009-07-08
摘要:将层次分析法(AHP)融入到航运企业的SWOT分析中,通过建立SWOT定量分析模型和五个判断矩阵,分析得出了影响航运企业发展的关键因素,并据此提出了中国航运企业的战略选择方案。为航运企业SWOT分析建立了一个较为完整的定性分析与定量分析相结合的系统分析框架。
关键词: 航运企业 SWOT分析 层次分析法(AHP) 战略选择
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SWOT Analysis of China’s Shipping Enterprises
Abstract:The Analytic Hierarchy Process (AHP) method is integrated with the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis in the shipping enterprises. Based on SWOT quantitative analysis model and five judgment matrixes, this paper obtains key factors which have great influence on the development of shipping industry and the strategic choice scheme of China\
Keywords: Shipping Enterprises SWOT Analysis AHP Strategy Choice
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