商业模式创新途径研究——基于平衡计分卡理论
首发时间:2009-08-03
摘要:现时,商业模式的作用已经得到社会各界的高度重视,一个企业的商业模式在很大程度上决定了其成功与否。随着商业环境变化越来越迅速,企业需要对商业模式进行创新。本文利用平衡计分卡理论提供的视角进行了商业模式创新途径的研究,提出了从8个层面来进行商业模式的创新。
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The research of the methods of business model innovation——Based on BSC
Abstract:Currently, business model gains growing attention from different circles of society for that it determines business success to a large extend. With the ever-changing business environment, it is of great necessity for companies to conduct business model innovation. This paper discusses the methods of innovation on business model from the perspectives provided by BSC, claiming that business model innovation can be performed from 8 angles.
Keywords: business model BSC innovation
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No.3423347901512492****
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