用户个性化行为获取与分析的研究
首发时间:2009-12-25
摘要:随着科技的发展,网络用户行为分析的提出满足了用户和服务提供者的需求;本文主要介绍了用户行为分析的基本框架,从用户浏览网页的行为出发,详细说明了几种用户行为的获取方法及相关的技术,结合数据挖掘方面的知识,分析用户对于某个主题的兴趣度,最后可以根据兴趣度的大小为用户提供个性化的服务。
关键词: 用户行为分析 数据预处理 数据挖掘 兴趣度 个性化服务
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The Study of Achieving and Analysing the User Personal Behavior
Abstract:With the development of technology, the proposed idea of user behavior analysis meets the needs of users and the service providers. The paper introduces the basic structure based on the analysis of user behavior. It comes from the browsing behavior of users. Different contents of the user behavior are achieved. After dealing with these contents, the knowledge of data mining is used to analyze the degree of the user interest. And the paper introduces a method to calculate these values. At last the service providers can give the personal service to the users according to the values of the user interest.
Keywords: user behavior analysis data pre-procesing data mining interest degree personal service
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No.3810549086212617****
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