循环经济背景下企业产品服务化策略研究
首发时间:2011-01-13
摘要:产品服务化是企业从以提供有形的产品为中心转变到以有形产品为载体、以提供与产品相关服务为核心的价值创造模式。本文探讨了循环经济下企业实施产品服务化的必要性,分析了影响企业产品服务化的影响因素,进而提出了基于服务的企业产品服务化的实施策略,以促进企业的健康发展。
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Strategy of Enterprise Product Services Based on Circular Economy
Abstract:Product services is a new mold of value creation which has changed the focus from centering on tangible products to intangible services-based products.This paper discusses the necessity of implementing enterprise product services under the circular economy, and analyzes the influence factors affecting the enterprise product services, and then put forward strategies of enterprise product service based on service, in order to promote the healthy development of the enterprise.
Keywords: Decision-making Circular economy Product service implementing strategy
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