基于LBS和O2O的移动电子商务业务模式研究
首发时间:2012-02-07
摘要:当前的移动电子商务,在业务方式上体现出的更多是互联网上电子商务业务的移动化。移动电子商务要取得突破性的发展,必须在业务模式上进行更多的创新。本文将LBS技术和O2O模式应用于移动电子商务的业务模式中,针对巨大的本地生活服务市场,提出了基于LBS和O2O的移动电子商务业务模式,该业务模式根据用户的实时位置为用户提供潜在的相关生活服务信息,用户通过在线支付,然后到线下实体商家享受服务。
For information in English, please click here
Study on the business model of Mobile E-Commerce based on LBS and O2O
Abstract:The business model of current Mobile E-Commerce is the mobilization of E-Commerce business in Internet. The business models of Mobile E-Commerce have to be innovated more so that some breakthroughs can be made in the growth of Mobile E-Commerce. LBS and O2O are applied to the business model of Mobile E-Commerce in this article, the business model of Mobile E-Commerce based on LBS and O2O is proposed with respect to the great market of local life service. The underlying related information of life service will be provided according to user’s real-time position in this business model. Users can go to physical businesses for services through paying online.
Keywords: Location Based Services Online To Offline Mobile E-Commerce Business Model
论文图表:
引用
No.****
同行评议
共计0人参与
勘误表
基于LBS和O2O的移动电子商务业务模式研究
评论
全部评论0/1000