连锁超市物流配送模式选择及其影响因素研究
首发时间:2012-11-20
摘要:本文运用比较分析与案例分析相结合的方法,介绍了我国自营物流、供应商直接配送、共同配送及第三方物流模式的典型代表并比较了不同物流配送模式的优缺点。在此基础上,通过分析连锁超市物流配送的组织方式和影响因素,得出结论,连锁超市应当综合考虑其市场定位、超市对配送控制力和分销渠道的要求、竞争环境及需求分布、配送对超市自身的影响程度等因素,选择适合自身特点的物流配送模式。
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Research on Logistical Distribution Models Choice for Chain Supermarket and its Influencing Factors
Abstract:Applying method of comparative analysis and case analysis, the paper lists some typical representative of own-running logistics, supplier direct distribution, joint distribution and third party logistics mode in China and compares the advantages and disadvantages of different logistics mode. On this basis , through the analysis of the chain supermarket logistics organization and influencing factors, concluded that supermarket should comprehensive consider many influence factors as follows: its market position, the supermarket distribution control and distribution channels, the influence which chain supermarket's distribution to itself, competitive environment, demand distribution and others. then choose logistics and distribution mode of its own characteristics.
Keywords: logistics management and engineering supermarket logistics distribution
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