农村居民超市消费行为分析
首发时间:2012-11-29
摘要:本文以问卷调查数据为基础,选择商品质量、个人及家庭特征、年人均收入和村杂货铺数量等为解释变量,利用Probit 模型建立农村居民选择超市消费模型,分析了影响农村消费者选择去超市购物的因素。模型的计量经济分析表明,在诸多影响农村居民超市购物的因素中,农村消费者对商品质量的敏感程度以及超市的便利性是影响其是否经常去超市购物的最重要因素。
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Analysis of Rural Residents Consumption Behavior in Supermarket
Abstract:Based on survey data from questionnaire ,selecting quality of goods ,individual and family characteristics, per capita income, the number of village grocery store and so on as explanatory variables. The paper utilize Probit model to analyze the factors which influence on farmer's choice to supermarket . The result show that the quality of goods and the supermarket convenient are the most important factors ,which affect often rural consumers go shopping in the supermarket.
Keywords: Rural resident rural supermarket Probit Method
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