基于消费者行为理论的便携式消费电子产品研究
首发时间:2012-11-01
摘要:研究以消费者行为学为基础,以我国消费者消费行为为切入点,综合社会学、消费学、心理学等多学科领域,通过文卷调查等多种方式进行实证研究,探讨便携式消费电子产品的消费者行为特征及影响因素。
关键词: 消费者行为 便携式消费电子产品 影响因素 实证研究
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A Study on the Portable Consumer Electronics Based on the Consumer Behavior Theory
Abstract:In this paper,it is based on the theory of consumer behavior, which is from the point of Chinese consumer behavior. It is comprehensive sociology, consumer science, psychology and other disciplines. This research makes a discussion about the features and impact factors about the portable consumer electronics, which used survey and other methods of empirical study.
Keywords: Consumer Behavior Theory Portable Consumer Electronic Factors Influencing Usage Empirical Study
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