文化旅游地形象感知与满意度实证研究--以龙门石窟为例
首发时间:2013-09-29
摘要:实地旅游后,旅游者对文化旅游地的形象感知和满意度,对未来重游意图和推荐打算是有积极影响的。本文基于内容分析法对旅游者网络评论进行研究,以世界文化遗产,国家5A级景区的龙门石窟为研究对象,对旅游者实地旅游后对文化旅游地形象感知属性与满意度进行分析,给出营销启示指导文化旅游地营销实践。
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Empirical Study on Image Perception and Satisfaction in Cultural Tourism Destinations--Taking Longmen Grottoes as a Case
Abstract:After field travel, tourists' image perception and satisfaction of the cultural tourism have a positive impact to revisit intentions and recommend plans for the future. Studying the tourist network comments based on the content analysis method, taking world cultural heritage, the national 5A level scenic area of Longmen Grottoes as the research object, this thesis analyzes image perception and satisfaction in cultural tourism, and gives enlightenment to guide the marketing cultural tourism marketing practice.
Keywords: cultural tourism image perception satisfaction;Longmen Grottoes
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