基于移动互联网背景下的运营商流量经营之道
首发时间:2013-11-26
摘要:在全业务运营和移动互联网时代背景下,传统语音业务收入增速放缓趋势已经势不可挡,数据业务成为运营商新的利润增长点,尤其是随着智能手机的不断普及,移动数据流量收入在未来几年将实现成倍增长。如何结合企业实际系统构建流量经营能力,有效扩大流量规模并获得可观利润,实现面向移动互联网时代的营销模式转型,对运营商意义重大。文章运用理论分析和实证研究的方法,分析运营商发展流量经营的背景与契机,进一步给出如何做好流量经营的建议。
关键词: 产业经济学;移动互联网 运营商 流量经营
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Operators' approaches of traffic management based on the context of Mobile Internet
Abstract:Under the background of full-service operation and Mobile Internet, traditional voice revenue slowdown trend is overwhelming and data revenue becomes operators' new profit growth point. How to build traffic operating capacity systematically and effectively expand its scale as to get substantial profits and achieve marketing model transformation is significant to the operators. By applying the theoretical analysis and empirical research methods, this paper analyzes the conditions and opportunities of traffic management to further show the proposals for operators.
Keywords: Industrial Economics Mobile Internet operators traffic management
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