在线评论情感倾向的影响效应及管理措施研究综述
首发时间:2014-09-12
摘要:作为在线评论内容的重要维度,情感倾向(正面或负面)的影响效应差异引起了学术界的广泛关注,成为近年来在线评论研究领域的重点。本文尝试对在线评论情感倾向的研究做系统的、全面的综述:首先,阐述了在线评论情感倾向影响作用的主流内在心理机制理论;其次,提出了一个在线评论情感倾向的研究整合模型,更好地展现了已有的研究成果;再次,对在线评论情感倾向的商家管理措施进行了研究总结;最后,本文给出了目前在线评论情感倾向已有研究的不足和进一步的研究方向。
关键词: 应用经济学 在线评论 情感倾向 消费者行为 管理营销
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A Research Summary on the Effect and Management Measures of Online Reviews' Sentiment Tendency
Abstract:As an important dimension, the effect differences of online reviews' sentiment tendency (positive or negative) cause wide attention of academia, becoming a focus in the field of online reviews research in recent years. This paper tries to make a systematic and comprehensive research summary of the prior studies of online reviews' sentiment tendency: firstly, expounds the mainstream inner-psychological mechanism of the effect of the online reviews' sentiment tendency; secondly, puts forward a research integration model of online reviews' sentiment tendency, to better show the existing research results; thirdly, concludes the merchants' management measures to online reviews' sentiment tendency; finally, presents the shortage of the existing research and further research direction.
Keywords: applied economics online reviews sentiment tendency consumer behavior management& marketing
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No.4608864100056014****
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