社区卫生服务机构市场导向的测量及影响因素的Logistic回归分析
首发时间:2015-06-09
摘要:目的:基于非营利组织市场导向量表开发出社区卫生服务机构的市场导向测评量表并检验其影响因素。方法:采用问卷调查法收集数据,采用内部一致性信度系数和探索性因子分析法验证量表的信效度。采用Logistic回归分析市场导向的影响因素。结果:社区卫生服务机构的市场导向测评量表包含18个测量条目,共四个维度,即:顾客导向、内部协作、信息收集和强调生存;量表具有良好的信效度水平。样本机构的市场导向处于中等水平(3.765±0.550),强调生存处于较低水平(3.496±0.759)。就医比例(OR=1.523)、变革型领导(OR=4.018)是社区卫生服务机构的市场导向的影响因素。结论:本研究构建的市场导向量表可以测评社区卫生服务机构的市场导向状况,社区就医比例与领导风格是社区卫生服务机构市场导向的重要影响因素。
关键词: 社会医学与卫生事业管理 社区卫生服务 市场导向 量表开发 Logistic回归
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The Measurement of Market Orientation of Community Health Service Institution and the Logistic Regression Analysis of Influence Factors
Abstract:Objective: To develop and evaluate a questionnaire of market orientation of community health service institutions, and carry out an empirical research based on a theory framework of nonprofit organizations. Methods: Using the questionnaire to collect data, analyzing the reliability and validity of questionnaire with using the internal consistency reliability coefficient and exploratory factor analysis. The factors of market orientation were analyzed by logistic regression analysis. Results: The questionnaire of market orientation of community health service institutions contains 18 measurement items, including four dimensions, that is: customer orientation, information generation, internal responsiveness and emphasizing survival. The level of reliability and validity of questionnaire is good. The samples' market orientation located in a medium level (3.765±0.550), emphasizing survival located at a lower level (3.496±0.759). The proportion of medical care-seeking (OR=1.523) and transformational leadership (OR=4.018) differed greatly between market orientation group and control group (P<0.05). Conclusion: This study have built an evaluation questionnaire to measure market orientation of community health service institutions, it has certain theory value and application prospect for community health service institutions. The proportion of medical care-seeking and transformational leadership are the important influencing factors of market orientation.
Keywords: Community Health Service Market Orientation Scale Development Logistic Regression Analysis
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No.4646119106496914****
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