打车O2O模式下用户接受模型的实证研究
首发时间:2015-10-20
摘要:随着移动互联网时代的到来和智能手机用户的不断增加,为打车电子商务的快速发展创造了良好的环境。打车O2O作为一种创新的电子商务模式,它以乘客与出租车司机之间的信息不对称为突破口,最大限度优化乘客打车体验,节约司机与乘客沟通成本,降低空驶率,最大化节省司乘双方资源。然而随着行业的不断成熟以及补贴额度的逐步减少,打车软件市场逐渐进入了理性发展的时期。因此研究打车O2O模式下用户接受其产品和服务的影响因素,对提升客户体验、增强用户黏性、减少对资本的依赖、并逐步建立有效的商业模式并最终实现盈利具有重大的意义。
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A empirical study for users's acceptance model on mobile taxi based O2O e-commerce
Abstract:With the rapid development of mobile Internet and the number of smart phone increasing, it provides a good environment for the development of mobile taxi business. As a kind of innovation of e-business model, mobile taxi O2O solves the information asymmetry between the passengers and taxi drivers. Furthermore, it extremely optimizes the experience of a taxi passenger, saves the communication cost between drivers and passengers, reduces empty rates for drivers and extremely saves the resource of passengers and drivers. However, with the rapid development of the business and the amount of subsidies reducing, the taxi O2O market gradually steps into the the time of the rational development. Therefore, it is of great significance to research the influencing factors of user’s acceptance of products and services of mobile taxi O2O, which can improve the experience of users, enhance the viscosity of users, reduce the dependence on capital and establish an effective business model and make a profit in the end.
Keywords: Management Science O2O Customer Acceptance
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No.4657599109966914****
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