互联网时代商业模式要素的改进研究
首发时间:2016-05-25
摘要:传统商业模式聚集于企业经营创造的价值和所得收益,产品和服务作为其价值主张的形式,最终以价格来体现价值。互联网时代免费模式的出现,传统商业模式不再能解释这种现象,文章在传统商业模式的要素的基础上对商业模式的组分做出补充与改进,提出了"价值维系"要素,得到符合互联网时代的商业模式的要素组成,并对免费模式引起商业模式要素的变化机理进行分析,以期为未来企业设计商业模式提供了参考。
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Research on the Improvement of Elements of Business Model in Internet Age
Abstract:Traditional business model focuses on firms of creating business value and proceeds, and its value proposition form are products and service, finally reflecting value by price. With the appearance of the free model in internet age, the conventional business model cannot clarify the novelty. This paper makes supplements and improvements on the elements of conventional business model, and proposes the element of value maintaining, thus presents the elements of the business model in internet age. Besides, this paper analyses the mechanisms that trigger the change of elements of business model. Accordingly, it gives firms implications of the future business model design.
Keywords: kbusiness model free model value maintaining internet mind
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No.4688389114770414****
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