移动阅读应用用户持续使用意向影响因素研究
首发时间:2016-05-23
摘要:以信息系统持续使用模型为主要研究框架,结合移动阅读应用的特征,引入感知用户界面设计、感知互动性、内容质量、成本合理性、转换成本五个变量,构建出移动阅读应用用户持续使用意向影响因素模型。经实证检验,证实了所构建的模型能有效地解释移动阅读应用用户的持续使用行为,解释度达到了67.7%。研究发现,感知用户界面设计、感知互动性、内容质量、成本合理性显著正向影响用户的持续使用意向,且感知有用性、满意度在其中充当部分的中介作用;转换成本与持续使用意向不相关。
关键词: 持续使用 影响因素 ECM-ISC模型 移动阅读应用
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Examining Influencing Factors of Post-adoption Usage of Mobile Reading Application
Abstract:To find out what factors drive the continuous usage of mobile reading application,this paper theorize and empirically validate an extension model of mobile reading application continuance that(1)based on Bhattacherjee's information system model,and(2)includes perceived user interface design,perceived interactivity,content quality,cost rationality,switch cost as factors that may influence mobile reading application continuance intention.The results of testing the model indicate that perceived user interface design,perceived interactivity,content quality,cost rationality have an significant influence on user's continuance intention.Additionally,perceived usefulness,satisfaction mediate the relationship between the antecedents(perceived user interface design,perceived interactivity,content quality,cost rationality) and user's continuance intention.It also revealed that switching costs have no influence on continuance intention.
Keywords: continuance intention factors information technology continuance model Mobile reading application
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No.4688023114700714****
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