浅析外卖O2O模式的食品安全问题
首发时间:2016-06-28
摘要:外卖O2O模式作为一种新的电子商务模式近几年正在兴起并迅速发展,然而在快速发展的过程中外卖食品的质量安全问题受到越来越多的质疑。研究首先分析了外卖O2O模式中存在的食品安全隐患,然后对外卖O2O模式中食品外卖商家与食品安全监管部门的决策行为做出博弈分析,通过博弈模型的分析得出外卖商家以及食品监管部门决策行动的主要影响点,通过分析影响要素,对食品外卖O2O平台以及食品监管部门进行有效的食品安全监管提出若干管理意见。
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Discussion on The Safety Problems of Take out O2O Mode
Abstract:As a new e-business models Take out food O2O is emerging and developing rapidly. But in the process of development the take-out food is under attack from increasingly vocal critics. The research first analyzes the take out O2O mode has been a safety breakdown. Then give the game theory analysis to take out food business and food safety supervision department, by the analysis of game pattern gets the major factors which effects decision-making behavior of the take-out business and food safety supervision department, by analyze the point of essential factors to give some management advice to the take out O2O platform and food safety supervision department that need efficient safety supervision on food.
Keywords: take out O2O mode food safety Game Theory supervision
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No.4698798115614114****
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