基于SERVQUAL的农技推广区域站服务质量评价研究
首发时间:2016-09-14
摘要:现代农业背景下,基层农技推广体系公共服务能力建设越发受到重视,区域站服务质量评价研究可以为改善农业公共服务能力提供参考依据。借鉴PZB的SERVQUAL模型,结合基层农技推广体系服务现状,构建了RS-SERVQUAL模型,运用AHP确定指标权重,设计调查问卷。以河北省迁安市8个区域站为样本点进行调研,应用SPSS19.0进行数据处理。结果显示:服务结果维度对服务质量影响最显著,区域站服务质量评价得分-0.4457<0,新型农业经营主体对于区域站当前提供的服务是不满意的。
关键词: SERVQUAL模型 区域站 服务质量 评价
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The Evaluation of Regional Stations Service Quality by SERVQUAL
Abstract:In this paper, under the background of modern agriculture, public service capacity-building grassroots agricultural extension system more and more attention, evaluation of the quality of service regional station can provide reference for improving agricultural public services. In this study, the reference PZB SERVQUAL model, combining the grassroots agricultural extension system to serve the status quo, RS-SERVQUAL model was constructed, using AHP to determine the index weight, design questionnaire. I choose Eight regional stations come from Qian'an City of Hebei Province, for the sample point, application SPSS19.0 for data processing. Service results through the analysis of the data dimension the most significant impact on the quality of service, regional station service quality assessment score 0.4457 < 0, shows that new type of agricultural management main body to stand is not satisfied with the current service.
Keywords: SERVQUAL model regional stations service quality Evaluatio
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No.4704349116333514****
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