基于演化博弈的O2O平台监管问题研究
首发时间:2016-10-25
摘要:O2O 模式是互联网时代传统商业与互联网深度融合的主要形式。近年来O2O行业在我国快速发展,O2O模式在给消费者带来巨大便利的同时也暴露出了监管方面的诸多问题。通过建立动态复制方程,从演化博弈的视角分析监管部门、O2O平台间的博弈过程,得出双方的均衡策略。分析表明:在现有监管法律法规以及监管方式不健全的环境下,O2O平台极易采取违规经营方式以期获得额外收益,在综合分析的基础上,笔者针对如何加强O2O行业监管,促进O2O行业正常有序发展提出了一些建议。
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Study on the Regulation of O2O E-commerce Platform based on Evolutionary Game Theory
Abstract:In the internet age,O2O mode is a main form of the deep integration of traditional buiness and internet.In recent years,we have seen a rapid development of O2O industry in china. Besides the covenient,O2O mode also brights many problems in regulation.By establishing the dynamic replication equation,and analysising the game between O2O platform and regulatory departments in evolutionary game theory,we can drew the equilibrium strategies of the two sides.The analysis shows that in the environment of lacking regulatory laws and regulations,O2O platforms tend to takeillegal business mode in order to get additional benefits.Based on comprehensive analysis,the author make suggestions on how to strengthen the regulation and promote the normal development in O2O industry.
Keywords: e-commerce o2o platform government regulation evolutionary game theory
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No.4707392114725814****
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