林农创业心理行为的实证研究
首发时间:2017-05-06
摘要:本研究量化了创业各心理因素对于林农创业行为的影响,找出其中关键心理因素,为建立林农创业激励模型提供数据和理论基础。本文从前景理论的角度出发,将心理学融入到经济学的研究中,将前景理论的研究拓展到农业生产领域以家庭为单位的个体决策中,以确定影响林农创业的心理因素和行为因素。本文运用AMOS进行结构方程的数据拟合,建立基于心理与行为因素的林农创业结构方程假设模型,同时运用SPSS检验调查问卷数据的信度和效度。通过统计检验发现:参照依赖对创业态度有显著的正向影响,创业态度对创业意向有显著的正向影响,说明敏感性递减对创业意向有显著的正向影响,厌恶损失对创业意向有显著的正向影响,创业意向对创业行为有显著的正向影响,创业态度对创业行为有显著的正向影响。抓住关键心理因素不仅要注意创业态度、创业意向,更要注重参照依赖。依此,可为政府创业政策的制定提供有效的决策参考。
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An empirical study of entrepreneurial psychological behavior for forest farmers
Abstract:The paper was to quantify the influence of psychological factor on the famer entrepreneurship, in order to find the most important factor, to provide data and theoretical basis for the business incentive model. From the perspective of prospect theory as the start point of view, the study combines psychology with economics and extend to the areas of agricultural production which is based on family units as individual decision, to determine the effect of psychological entrepreneurial farmers and thus the influence on behaviors of entrepreneurship. In this paper, Data fitting using AMOS structural equation establishes hypothetical model based on psychological and behavioral factors of foresters entrepreneurial structural equation, while the use of SPSS to check questionnaire data reliability and validity. Based on statistical tests, we may find out the results as: reference dependence shows a significant positive effect on entrepreneurial attitude, entrepreneurial attitude has a significant positive impact on entrepreneurial intention, the diminishing sensitivity has a significant positive impact on entrepreneurial intention, loss aversion has a significant positive impact on entrepreneurial intention, entrepreneurial intention has a significant positive effect on entrepreneurial behavior, and entrepreneurial attitude has a significant positive effect on entrepreneurial behavior. In order to seize the key psychological factors, it is important not only pay attention to entrepreneurial attitudes and entrepreneurial intention, but also to pay attention to reference dependencies. In the view of this, effective decision-making reference for the entrepreneurship policy could be provided.
Keywords: prospect theory forest farmers entrepreneurial psychology entrepreneurial behaviors structural equation
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