An Empirical Study on Citizens Participate Based on Civil Voluntarism Model

• 1、College of Management and Economics, Tianjin University, Tianjin 300072

Abstract：[Purpose/Significance] In recent years, with the gradual rise of microblogging platform, government agencies use government microblogging during social crisis more frequently. Previous study of government microblogging focused on information dissemination and rumor control, but in fact, the applicability of the microblogging platform is highly dependent on the participation of citizens (including share, comment and like). The paper argues that citizens\' participation behavior in government microblogging is a kind of political activity. Based on the civil voluntarism model, the paper make assumptions and explore the factors that affect citizens\' participation in government microblogging during social crisis. [Method/Process] This paper uses the method of empirical research to study the hypothesis of data analysis and collect the questionnaire to construct the structural equation model. [Result/Conclusion] Finally, the collective interests, personal interests, political efficiency, civic skills and mobilization are the main factors that affect citizens\' participation behavior. The factors which influence the citizen\'s participation in the government microblogging are benefit for the individual and the government. On the one hand, it can promote the citizen\'s participation in the government microblogging. and on the other hand, it helps the government manage crisis better.

Keywords： government microblogging citizens\' participation behavior civil voluntarism model