A comparative study of social media privacy policy-In case of Facebook and Tencent

• 1、Department of Information Management,Nanjing University

Abstract：Social media privacy is one of the hottest issues in current information management research. Massive data produced in social media is the gold mine which service providers and third-party organizations eager to discover. At the same time, it provides the opportunity for the offender to infringe the privacy of individuals. With the improvement of user privacy awareness and right awareness, social media service providers also constantly improve the privacy policies and technologies to supply users with better service. This article takes Facebook\'s and Tencent\'s privacy statements as an example, and makes analysis from the perspectiA comparative study of social media privacy policy - In case of Facebook and Tencentves, like the approach of information collection, the type of information collection, the methods of information using and sharing, information security, minors privacy policy and so on. The results show that the similarities between the two are in the comprehensive coverage of the policy, the humanized description and paying attention to user feedback.However, comparing with Facebook\'s privacy statement, Tencent\'s privacy policy of minors is thin, the structure and content of privacy statement are both slightly unsuitable, privacy infringement cases and user- rights-protection channels are lack.

Keywords： social media privacy policy user privacy