调节聚焦对项目联盟中机会主义的影响
首发时间:2017-11-16
摘要:项目联盟的建立在一定程度上缓解了工程参与各方之间由于利益不同、缺乏信任和有效沟通所造成的对抗关系。然而,联盟中普遍存在的机会主义仍然导致其具有很高的风险性并有很高的失败率,目前尚缺乏对联盟参与方机会主义行为背后动机导向的研究。基于调节聚焦理论,采用结构方程模型研究了联盟参与方的动机导向对其实施机会主义行为的意愿以及对机会主义行为的敏感度和容忍度的影响。经SmartPLS 2.0软件运算,结果表明,联盟参与方实施机会主义行为的意愿和对机会主义行为的敏感度和容忍度受到调节聚焦的显著影响,为联盟伙伴的选择以及理解联盟参与方机会主义行为背后的动机提供了一定指导意义。
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The Influence of Regulatory Focus on Opportunism in Project Alliance
Abstract:The establishment of project alliance, to a certain extent, alleviates the alliance participants\' confrontation resulting from divergent interests, low mutual trustworthiness and poor communication. However, the prevailing opportunism in project alliance still leads to its high risky and high failure rate. There is still lack of research on the motivational orientation behind the participants\' opportunistic behavior. Based on the theory of regulatory focus, the SEM (Structural Equation Model) is employed to examine the effects of project participants\' motivational orientation to their willingness to implement opportunistic behaThe Influence of Regulatory Focus on Opportunism in Project Alliancevior and to the influence of sensitivity and tolerance on opportunistic behavior. Data was analyzed by the SmartPLS2.0, the results show that regulatory focus has a significant effect on the willingness, sensitivity and tolerance to opportunistic behavior of the alliance participants. It provides a useful reference for the choice of alliance partners and understanding the motivational orientation behind the opportunistic behavior of alliance participants.
Keywords: Project Alliance Regulatory Focus Theory Opportunism Motivational Orientation
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