共享经济环境下制造商创新商业模式的选择及风险分析
首发时间:2017-11-16
摘要:共享经济作为当今学术界和管理实践界的热门话题,引起了社会的广泛关注。共享经济的快速发展在为消费者带来便利的同时,也在一定程度上冲击了传统行业和公司,而作为市场主体的传统制造商,如何从单纯的产品和服务提供商向平台服务商转变成为了不少公司的发展战略。基于共享经济的理论和实践基础,本文通过构建数理模型刻画了制造商在引入共享经济平台时的两种商业模式,同时面对市场不确定性,文中也同样考虑了制造商的风险规避行为,并分析了不同情况下制造商的最优决策,发现共享经济模式的引入能有效提升企业的收益。
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New Business Model of Manufacturer and Risk Analysis with Sharing Economy
Abstract:As the most popular topic in academic and practice field, sharing economy has received tremendous attention. While the remarkable development of sharing economy brings much convenience to consumers, it also has disrupted many traditional industry and firms. It is much more essential for traditional manufacturers to transform from a product/service supplier to a service platform provider. In this paper, we develop a theoretical model to analyze the choices of one manufacturer about introducing the sharing platform to traditional business field. As well, we also consider the risk averse behavior of the manufacturer and discuss the optimal decisions under different conditions.
Keywords: sharing economy business strategy innovation model risk-averse attitude
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