基于改进创新扩散模型的移动互联网产品迭代扩散研究
首发时间:2018-04-13
摘要:介绍了原有创新扩散模型及其局限性,根据移动互联网产品特点进行改进,构建适用于迭代产品扩散的改进模型。利用移动互联网产品实际数据对产品迭代扩散改进模型进行实证分析,采用仿真软件中的模拟退火算法进行参数估计和模型拟合,揭示了移动互联网产品的迭代扩散特点。对比原有模型和改进模型的拟合效果和预测效果,结果说明产品迭代扩散改进模型对移动互联网产品的拟合效果和预测效果更好。
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A Study on Mobile Applications Iterative Diffusion Based on Improved diffusion model
Abstract:The original innovation diffusion model and its limitations are introduced. Improving the original innovation diffusion model according to the characteristics of mobile application, and building product iterative diffusion model, which apply to mobile application better. Taking a mobile application as an example, use its real data for empirical analysis. Using simulation annealing algorithm of simulation software for parameters estimation, comparing fitting effect and prediction effect of original model and improved model, the results show that product iterative diffusion model fit and predict better.
Keywords: Mobile Applications Innovation diffusion model Product iteration diffusion
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基于改进创新扩散模型的移动互联网产品迭代扩散研究
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