以开发者规模为中介和开放度为调节的平台吸引力影响软件平台价值实证研究
首发时间:2018-04-20
摘要:研究平台吸引力的4个维度影响软件平台价值的机理,以及开发者规模的中介作用和平台开放度的调节作用;以中国软件平台企业为样本进行实证分析。发现平台稳定性、用户规模和服务水平对平台价值有显著正向影响,商业变现能力的正向影响不显著;开发者规模对平台服务水平影响平台价值起完全中介作用,对平台稳定性和用户规模影响平台价值起部分中介作用,对商业变现能力影响平台价值的中介作用没有通过检验;平台开放广度正向调节开发者规模对平台价值的影响,平台开放深度倒U型调节开发者规模影响平台价值的假设得到部分支持。对探索提升主导企业综合治理水平、合理开放数据资源、激励和合理约束开发者的对策有着重要启示。
关键词: 软件平台价值 平台吸引力 开发者规模 平台开放度 平台主导企业
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An Empirical Study of the Effect of Platform Appearance on Software Platform Value--The Mediating Effect of Developer Scale and the Moderating Effect of Platform Openness
Abstract:This paper studies the influencing mechanism of the four dimensions of platform appearance on the value of software platform, the mediating effect of developer scale and the moderating effect of platform openness. Empirical analysis is taken based on Chinese software platform listed companies. We find that platform stability, user scale and service level all have significant positive influence on the platform value, while the positive influence of commercial liquidity ability is not significant. Developers scale has a completely mediating effect between the platform service level and platform value, is a partial mediating role between platform stability or user scale and platform value. However, the mediating effect between the commercial liquidity ability and platform value did not supported by data. The open width of platform has a positive moderating effect between the developer scale and platform value, but hypothesis about the U-shaped moderating effect of the platform\'s open depth only get partially support. It have significance and enlightenment to exploring the approaches of ascension of dominant firm\'s comprehensive governance, rational open of data resources as well as the incentive & constraint to third-party developers.
Keywords: Software platform value Platform appearance Developer scale Platform openness Platform dominant firm
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