农户认知对"农超对接"行为的影响研究
首发时间:2018-08-24
摘要:当前小农户与大市场矛盾突出,而农超对接引导销售者与生产者直接联系,有助于降低农产品流通成本,更重要的是农户参与农超对接的积极性依赖于农户认知,进而决定农超对接的效果。因此,本研究利用257个农户的调研数据和logit模型,实证检验农户认知对农超对接行为的影响。结果发现,如果认为农超对接有助于解决农产品销售困难和扩大农产品销路,农户越可能参与农超对接,而农户对农超对接成本和收益的其他认知,并未显著影响农户参与农超对接的行为。
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Impact of Farmer\'s Cognition on Agricultural Super-docking
Abstract:Contradiction between small farmers and markets is prominent, and the direct contact between farmers and producers directly links the producers, which helps to reduce the circulation cost of agricultural products. More importantly, the enthusiasm of farmers to participate in agricultural super-docking depends on the perception of farmers, and then determines the farmers. Super docking effect. Therefore, this study used 257 farmer\'s survey data and logit model to empirically test the impact of farmer perception on agricultural super-docking behavior. The results show that if it is considered that the agricultural super-docking can help solve the agricultural product sales difficulties and expand the sales of agricultural products, the more likely the farmers are to participate in the agricultural super-docking, and the farmers\' other knowledge of the cost and benefits of the agricultural super-docking does not significantly affect the farmers\' participation in the alliance of agriculture and supermarket.
Keywords: Agricultural super-docking farmer cognition participation behavior income cost
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