"互联网+"文化产业商业模式创新路径研究
首发时间:2018-09-12
摘要:在对商业模式领域已有文献回顾与分析基础上,结合文化产业以及"互联网+"经济的特点,探索文化产业商业模式创新路径。首先揭示文化产业商业模式构成的七要素;接下来通过对《大圣归来》、《琅琊榜》、《太子妃升职记》、《屌丝男士》等四个影视案例的比较分析,提出"互联网+"经济下我国文化产业商业模式的创新路径,构建文化产业商业模式创新模型。在丰富和拓展商业模式创新理论的基础上,为"互联网+"经济下我国文化产业企业商业模式创新、竞争力提高提出对策建议。
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Research on Innovation Paths of Business Model of Cultural Industry under "Internet+" Economy
Abstract:We focus on the innovation path of business model of cultural industry, based on literature review and analysis of the characteristics of cultural industry and "Internet +" economy. We first proposes the seven elements in business model of cultural industry, then build the model of business model innovation of cultural industry, with identification of the innovation path of business model, through comparative case analysis of four TV series, "Monkey King", "Nirvana in Fire", "Go Princess Go" and "A Hero or Not". Our research and findings not only contribute to the theory of business model innovation, but also is helpful for enterprises in cultural industry to innovate in business model and enhance competitiveness.
Keywords: cultural Industry innovation path of business model internet +
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