互联网直播平台发展现状及发展趋势分析
首发时间:2018-11-30
摘要:本文研究我国互联网直播平台的发展现状与未来发展趋势,并针对存在的主要问题提出发展建议。首先阐述了直播行业发展历程,梳理了市场规模与行业布局,选取虎牙、陌陌、映客、YY等主要直播平台对盈利模式进行分析,并梳理了近年来直播行业的监管情况。然后,本文分析了互联网直播平台现阶段面临的主要问题,体现为多数平台缺乏核心竞争力、主播分成与签约费用高昂、平台流量缺乏有效转化等,严重制约着互联网直播行业的健康发展。最后,本文讨论了直播行业未来发展趋势,并从专业化与高质化、与主播共生化、技术化、合规化四个方面提出发展建议,以期为我国互联网直播平台发展提供一定的参考意见。
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Current Situation and Future Development of Internet Live Broadcasting Platform
Abstract:This paper studies the current situation and future development of Chinese Internet live broadcasting platform, and puts forward suggestions for the main problems. First of all, this paper expounds the development history of the live broadcasting industry, combs the market size and industry layout, chooses the main live broadcasting platforms such as HuYa, MoMo, YingKe, YY to analyze the profit model, and combs the supervision situation in recent years. Secondly, this paper analyses the main problems faced by the Internet live broadcasting platform, which are reflected in the lack of core competitiveness of most platforms, the high cost of hosting and signing, and the lack of effective transformation of platform traffic, which seriously restricts the healthy development of the Internet live broadcasting industry. Finally, this paper discusses the future development trend of live broadcasting industry, and puts forward suggestions from four aspects: specialization and high-quality, co-biochemistry with host, technicalization and compliance, hoping to provide some reference for the development of Internet live broadcasting platform.
Keywords: Management Science and Engineering Internet Live Broadcasting Network Anchor Vertical Fieldkey
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