基于用户画像的高校数字图书馆精准服务模式研究
首发时间:2018-12-17
摘要:随着网络技术的飞速发展,传统的知识获取服务模式发生了变化,促进了图书馆服务模式从知识型服务向智能型服务的转变。用户画像是真实用户的虚拟代表,能够更准确地描述用户特征。以用户画像为核心,构建了高校数字图书馆精准服务的框架模型,包括数据数据获取、画像生成、智能推荐等等。将用户画像技术作为智能图书馆精准服务的关键技术,为高校数字图书馆服务模式的转变提供了思路和方法。
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Precise service construction of university digital library based on user portrait
Abstract:With the rapid development of network technology, the traditional service mode of knowledge acquisition has changed, which promotes the transformation of library service mode from knowledge-based service to intelligent service. User portrait is a virtual representative of real users and can describe user characteristics more accurately. Taking user portrait as the core, the framework model of precise service of university digital library is constructed, including data acquisition, portrait generation, intelligent recommendation and so on. Taking user portrait technology as the key technology of precise service of intelligent library, it provides ideas and methods for the transformation of digital library service mode in colleges and universities.
Keywords: User portrait Accurate library service Intelligent recommendation
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