“互联网+”生鲜电商O2O平台代运营商业模式
首发时间:2019-03-14
摘要:"互联网+"环境下,生鲜电商O2O平台代运营商业模式创新能够有效解决O2O平台与生鲜小店间的对接难、对接差的问题。文章从价值主张、核心资源、关键流程及盈利模式等四个维度,提出了生鲜电商O2O平台代运营商业模式。在此基础上,构建了生鲜电商O2O平台代运营商业模式创新的实现路径,即满足消费体验需求与供给端服务增量需求的价值主张推动生鲜电商代运营核心运作资源整合与关键运作流程优化,核心运作资源整合支撑生鲜电商O2O平台代运营运作流程优化,生鲜O2O平台代运营运作流程优化实现生鲜电商盈利模式优化,盈利模式优化深化生鲜电商O2O平台代运营价值主张创新。
关键词: 生鲜电商 O2O平台 "互联网+" 代运营 商业模式创新
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“Internet plus” Fresh E-Commerce O2O Platform Agent-Operating Business Model
Abstract:In "Internet Plus" age, fresh e-commerce O2O platform agent-operating business model can solve the abutment difficulty between O2O platforms and fresh product shops. This paper considers value proposition, key resources, key processes, profit model and other perspectives to analyze the fresh e-commerce O2O platform agent-operating business model. On this basis, this paper structures the realization path of fresh e-commerce O2O platform agent-operating business model. Consumption experience demand and incremental demand of supply-side services impetus integration of key operating resources and key operating process optimization of fresh e-commerce O2O platform agent-operating business model. Integration of key operating resources support key operating process optimization. Fresh e-commerce O2O platform agent-operating process optimization realizes profit model optimization of fresh e-commerce. And profit model optimization of fresh e-commerce deepens value proposition innovation of fresh e-commerce O2O platform agent-operating business model.
Keywords: Fresh e-commerce Online to offline platform "Internet plus" Agent-operating Business model innovation
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