The Impact of Agricultural Productive Services Market Development on Farmer's Decision-making of Agricultural Land Transfer: A Case Study of Rice Planting in Haian County, Jiangsu Province

• 1、School of Public Management, Nanjing Agricultural University

Abstract：Agricultural productive service is a modern product element. On the one hand, it can provide farming, planting, management and collection services for farmers in production links, alleviating the shortcomings of labor force and technology faced by farmers in scale operation, which is conducive to the scale operation of farmers; on the other hand, due to the different levels of agricultural productive service acquisition capacity of farmers of different scales, the cost-benefit relationship of farmer's land operation is different. Different, so that there are differences in decision-making of farmers on farmland transfer. Therefore, based on the relevant theoretical analysis and the questionnaire data of 241 rice farmers in Hai'an County, this paper uses probit model to test the impact of agricultural productive services on transfer decision-making of farmers, and using simultaneous equation model to test the robustness. The results show that: (1) agricultural productive services can promote large-scale operation as a whole. (2) Agricultural productivity services have different impacts on the decision-making of farmland transfer of different scale farmers. They can promote the transfer of land to large scale farmers, while small-scale farmers can promote the transfer of land. Therefore, in order to promote large-scale land management, the government should continue to develop agricultural socialization services, promote the differentiation of farmer households in the scale of land management, make large-scale farmer households grow into the main body of large-scale management, and some small-scale farmers help them transfer to cities and towns by transferring land; at the same time, small-scale farmers who continue to engage in agricultural production should be upgraded through organizational and cooperative transformation of small-scale farmers. The ability to acquire productive services, improve the modernization level of agricultural production, and realize the large-scale management of land at the service level.

Keywords： agricultural productive services land transfer Service demand scale management Hai'an County