基于四分图模型与模糊分析法的兼职软件客户满意度研究
首发时间:2019-06-03
摘要:本课题以斗米兼职软件为研究对象,研究在当前激烈的竞争环境下,斗米兼职软件的客户满意度情况。由于客户对软件使用的满意度的评价是灰色的、多解的、不确定的,所以在研究时采用四分图模型与多级模糊综合评判,定性与定量分析相结合,对斗米兼职软件的客户满意度现状进行分析;结合行业竞争者对标分析结果,找到斗米兼职软件存在的问题,为斗米兼职提高竞争力提出合理的改进建议。
关键词: 管理学 兼职软件 模糊综合评判 四分图模型 客户满意度
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Research on Customer Satisfaction of Part-time Software Based on Four Section Model and Fuzzy Comprehensive Evaluation Method
Abstract:The purpose of this paper is to choose Doumi part-time software as the research object to study thecustomer satisfaction of Doumi part-time software under the current fierce competition environment. Since the customer\'s satisfaction with software use is gray, multi-solution, and uncertain, the four section model and multi-level fuzzy comprehensive evaluation are used in the research, and the qualitative and quantitative analysis are combined to analyze the customer satisfaction status of Doumi part-time software.Based on the analysis results of competitors in the indust,and the reasonable improvement suggestions are put forward.
Keywords: management part-time software fuzzy comprehensive evaluation four section model customer satisfaction
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