Network Model and Structural Characteristics of Wuhan Rural Tourism Destinations

• 1、College of Horticulture & Forestry, Huazhong Agricultural University

Abstract：This paper takes 91 rural tourist destinations recommended by Wuhan Agricultural Committee as the research object. Under the policy of "global tourism", this paper draws on the theory and method of social network analysis and combines the spatial interaction model to extract the internal relationship between rural tourism destinations. , built as a rural tourism network model. The analysis found that the degree of contact between rural tourism destinations in Wuhan is low, and the completeness of the network is poor. According to the close relationship between tourism destinations, the city can be divided into six groups of rural tourism destinations. Based on the analysis results of the network model, combined with the current status of resources and the industrial basis, the development of rational rural tourism optimization strategies is conducive to enhancing the strategic coordination of rural tourism destinations and deepening the resource complementarity and cooperation between regional rural tourism destinations.

Keywords： Landscape garden rural tourist destination social network analysis spatial interaction model Wuhan