供应不可靠情况下采购策略研究
首发时间:2019-08-06
摘要:论文主要研究供应数量不确定风险下运用不同博弈模式的采购策略。本文以集中决策为参考标准,对比研究了讨价还价博弈和买方主导的Stackelberg博弈两种博弈模式下的采购策略。随着零售商规模扩大及零售品牌的建立和发展,零售商在供应链中越来越占据主导地位,与传统Stackelberg博弈中卖方主导的模式不同,本文中零售商通过宣布最大潜在订单数量和对批发价格的敏感度实现主导地位。本文考虑当供应数量不确定风险可以通过提高努力水平改善时,供应链绩效的变化。由于当前企业竞争越来越趋向于供应链之间的竞争,上下游企业合作越发紧密,买方可能对改善风险的努力进行投资。本文在买方主导的Stackelberg博弈中对比分析卖方投资和买方投资对努力水平、采购数量和各方利润的影响。
关键词: 供应风险 数量不确定 Stackelberg博弈 讨价还价 努力水平
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Research on Procurement Strategy under Unreliable Supply
Abstract: This thesis studies procurement strategies at the risk of supplying quantity uncertainty. Making centralization decision as benchmark, we compare decisions in Stackelberg Model and in Nash Bargaining. As retailer scales up and brand builds and develops, it dominates in the supply chain. Different from the traditional Stackelberg Model in which supplier is the leader, buyer is leader in our model and achieves it by announcing the potential maximal order quantity and setting order sensitivity parameter of order quantity to the supplier’s wholesale price.This thesis assumes that the supplying reliability can be improved by investing in effort, which can influence the unit cost of production. Nowadays upstream and downstream enterprises tend to cooperate closely because the competence in ultimate markets more and more depends on the performance of the whole supply chain. We consider the situation in which the buyer invest in effort and compare it with supplier investing.
Keywords: Supply Risk Quantity Uncertainty Stackelberg Model Nash Bargaining Effort
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