网络视频平台定价决策
首发时间:2019-09-06
摘要:随着网络技术的发展和网络视频平台的崛起,订阅制收费逐渐成为主流的网络视频平台收费模式。本文研究了网络视频平台订阅制收费模式下动态投资和定价策略。建立了一个考虑平台资源价值易逝性的最优控制模型。通过运用极大值原理对最优控制模型进行求解,得到了最优的动态投资和定价策略。发现在平台发展末期,投资迅速减少至零,平台规模缩减。
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Pricing policy of video platform
Abstract:With the development of network technology and the rise of network video platforms, subscription system charging has gradually become the mainstream network video platform charging model. This paper studies the dynamic investment and pricing strategies under the subscription mode of the network video platform. An optimal control model that considers the perishable nature of platform resources is established. By using the maximum principle to solve the optimal control model, the optimal dynamic investment and pricing strategy is obtained. It was found that at the end of the development of the platform, investment was rapidly reduced to zero and the scale of the platform was reduced.
Keywords: Video platform Perishable goods Optimal control Dynamic storge investment Pricing policy
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