基于双边市场理论的中小企业垄断公共服务平台定价策略研究

刘颖; 焦喜振; 吴琼

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Research on the Pricing Strategies of Monopoly SMEs Public Service Platforms Based on bilateral Markets Theory

首发时间：2020-01-15

Liu Ying ¹
Liu Ying was born in 1973，female,associate professor of Chongqing University.Main research include Intelligent manufacturing and equipment, Green manufacturing,Enterprise Management and Technology.
Jiao Xizhen ¹
Jiao Xizhen was born in 1994,male,native place:Anhui,Postgraduate.The main research is Enterprise Management and Technology
Wu Qiong ¹

1、Department of Mechanical Engieering，Chongqing University，400044

Abstract：The small and medium-sized enterprises (SMEs) public service platform, as an important network node for the service system construction of SMEs and the main carrier for the government to provide public services, has obvious characteristics of bilateral market. However, the prominent problem is that they make no profits to enable their sustainable development, and the pricing is the key issue to make profits. This paper studies the pricing strategy of the public service platform of SMEs under the condition of differentiated service quality, the pricing model is established when the monopoly public service platform of monopoly SME provides differentiated service quality, and its optimal price is determined based on the theory of bilateral market. The corresponding pricing strategies of the same service platform are summarized through the above analysis.

keywords： bilateral market SMEs public service platform differentiated service quality pricing

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基于双边市场理论的中小企业垄断公共服务平台定价策略研究

刘颖 ¹
Liu Ying was born in 1973，female,associate professor of Chongqing University.Main research include Intelligent manufacturing and equipment, Green manufacturing,Enterprise Management and Technology.
焦喜振 ¹
Jiao Xizhen was born in 1994,male,native place:Anhui,Postgraduate.The main research is Enterprise Management and Technology
吴琼 ¹

1、重庆大学机械工程学院，400044

摘要：作为中小企业服务体系建设的重要网络节点和政府提供公共服务的主要载体，中小企业服务平台具有明显的双边市场特征，然而比较突出的问题是无法实现盈利使得自身能够可持续的发展，而实现盈利的关键问题就是定价。文章基于双边市场理论对中小企业公共服务平台在服务质量差异化条件下的定价策略研究，建立了垄断性中小企业公共服务平台提供差异化服务质量时的定价模型，确定了最优价格，以及最优价格下双边用户的规模，并对比分析了对称均衡状态下提供高质量服务平台和一般质量服务平台的利润和用户规模。基于以上的分析总结了中小企业服务平台相应的定价策略。

关键词：双边市场中小企业公共服务平台服务质量差异化定价

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Liu Ying,Jiao Xizhen,Wu Qiong. Research on the Pricing Strategies of Monopoly SMEs Public Service Platforms Based on bilateral Markets Theory[EB/OL]. Beijing:Sciencepaper Online[2020-01-15]. https://www.paper.edu.cn/releasepaper/content/202001-86.

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论文编号	202001-86
论文题目	基于双边市场理论的中小企业垄断公共服务平台定价策略研究
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