创业拼凑对文化创意人才创业绩效的影响研究-基于网络嵌入的中介作用
首发时间:2020-07-24
摘要:作为文化创意产业核心层的文化创意人才,创业过程中面临资源匮乏困境,创业拼凑可使其突破资源约束,发挥创业拼凑异质性作用,提高文化创意人才创业绩效。聚焦文化创意人才的异质性需求,运用资源和网络嵌入理论,构建拼凑-嵌入-绩效理论框架模型,采用结合中国情境的成熟量表,构造结构方程进行实证研究。研究结果表明,创业拼凑对文化创意人才创业绩效起显著正向影响,对网络嵌入也具有正向预测作用;网络嵌入对文化创意人才创业绩效具有正向影响,但关系嵌入比结构嵌入的影响更显著;网络嵌入在创业拼凑对文化创意人才创业绩效的影响中均起部分中介作用。基于实证研究结果,提出文化创意人才创业拼凑应以"创意"为核心思想,把冗余资源创新出无法比拟的新价值,创造出差异化新产品;政府也应为文化创意人才打造具有特殊属性创意园,提升其自我效能感等建议。
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The impact of entrepreneurial patchwork on entrepreneurial performance of cultural and creative talents: Based on the mediating effect of Network Embeddedness
Abstract:As the core layer of cultural and creative industries, cultural and creative talents are faced with the dilemma of resource scarcity in the process of entrepreneurship. Entrepreneurial patchwork can break through the resource constraints, play the role of entrepreneurial patchwork heterogeneity, and improve the entrepreneurial performance of cultural and creative talents. Focusing on the heterogeneous needs of cultural and creative talents, using the theory of entrepreneurial network and network embeddedness, this paper constructs a framework model of piecing embeddedness performance theory, and uses the maturity scale combined with Chinese situation to construct structural equation for empirical research. The results show that entrepreneurial patchwork has a significant positive impact on the entrepreneurial performance of cultural and creative talents, and also has a positive predictive effect on network embedding; network embedding has a positive impact on the entrepreneurial performance of cultural and creative talents, but the impact of relationship embedding is more significant than that of structure embedding; network embedding plays a partial intermediary role in the impact of entrepreneurial patchwork on the entrepreneurial performance of cultural and creative talents. Based on the results of empirical research, this paper proposes that the core idea of cultural and creative talents\' entrepreneurial patchwork should be "creativity", that is, to innovate the new value of redundant resources and create new products of travel alienation; the government should also create creative parks with special attributes for cultural and creative talents and improve their sense of self-efficacy.
Keywords: entrepreneurial patchwork cultural and creative talents network embedding entrepreneurial performance
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创业拼凑对文化创意人才创业绩效的影响研究-基于网络嵌入的中介作用
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