国家矿山公园研学旅行诊断与思考
首发时间:2020-11-18
摘要:在研学旅行日益兴起的背景下,矿山公园旅游将成为一种新型研学方式。运用SWOT分析方法,系统梳理矿山公园发展研学旅行所面临的优势、劣势、机遇和挑战,并以福建紫金山国家矿山公园为案例地进行实证分析。研究发现:矿山公园拥有矿业文化资源、环境教育资源以及矿山公园品牌等优势,但也存在基础服务设施不完善、产品单一、特色不足以及存在隐蔽的安全隐患等劣势;在生态文明建设以及研学旅行兴起等方面机遇难得,但还面临客源市场竞争和同类产品竞争等威胁。在充分认识当前不足和短板的基础上,紫金山国家矿山公园应采取针对性措施发展矿山公园研学旅行。
关键词: 矿山公园 研学旅行 SWOT分析 紫金山国家矿山公园
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Research Trips at the National Mine Park:Diagnosis and Thinking
Abstract:In the context of the rising research travel, mine park tourism will become a new type of research. The SWOT analysis method is used to systematically sort out the advantages, disadvantages, opportunities and challenges faced by mining parks in developing research trips, and to conduct an empirical analysis with Fujian Zijinshan National Mine Park as a case.The study found that the mining park has the advantages of mining cultural resources, environmental education resources, and the brand of the mining park, but also has disadvantages such as incomplete basic service facilities, single products, inadequate features, and hidden security risks. Rising opportunities are rare, but they also face threats such as competition in the source market and competition in similar products.Based on a full understanding of the current shortcomings and shortcomings, Zijinshan National Mine Park should take targeted measures to develop research trips in the mine park.
Keywords: Mine Park, Study Trip, SWOT Analysis, Zijinshan National Mine Park
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