Research on the Interactive Mechanism of E-commerce Poverty Alleviation Main Body Strategies Based on Evolutionary Game Model

• 1、Evergrande School of Management,Wuhan University of Science and Technology,Wuhan 430081
• 2、Center for Service and Engineering Research,Wuhan University of Science and Technology,Wuhan 430081

Abstract：Abstract:E-commerce poverty alleviation is an important means to effectively promote targeted poverty alleviation, and it is also the fundamental guarantee for promoting rural economic development. In order to explore the strategic interaction mechanism between government departments and e-commerce platforms in e-commerce poverty alleviation, this paper uses the evolutionary game model as the main theoretical tool to construct a "government department-e-commerce platform" dynamic game model under bounded rationality. Through the Jacobi matrix solution and Matlab simulation, analyze the evolution process of the two strategies tending to be asymptotically stable. Research shows that the evolution of the strategies of both parties is dynamic and periodic. When the value range of key parameters changes, the system will tend to four evolutionary stable results and a specific periodic mode; in the periodic mode, tResearch on the Interactive Mechanism of E-commerce Poverty Alleviation Main Body Strategies Based on Evolutionary Game Modelhe convergence direction is largely The above depends on the initial state of the system, but the evolution direction can be changed by adjusting the marginal supervision cost, incentive intensity, consumer preference and other parameters, so that the system converges to a better evolutionary stable result. The research conclusions provide a theoretical basis for formulating effective e-commerce poverty alleviation development strategies.

Keywords： e-commerce poverty alleviation evolutionary game government department e-commerce platform